The key, however, is how well
and to what effect?

The web has become the most cost effective place to establish a marketing presence in front of a worldwide audience. Many organizations simply don't have the resources on staff that they can divert to this development activity. If in-house resources are available, they often lack the objectivity required to be assured of effective communications. An effective website cannot only enhance an image but can also improve customer relations through more immediate access.

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